Some mobile marketing techniques may seem incomprehensible to those who do not work in the trade. Gamification, a technique to sell more thanks to a mobile application.
It’s easy to understand how an e-commerce application can increase sales in a shop, but it seems unlikely that, for example, a pizzeria could convince us to eat more pizzas through … a mobile game. And yet, ludification, also known as anglicism gamification, is a formidable marketing weapon. How it works ? Continue reading